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Lauren Johnson@LaurenJohnson

M&A for retail adtech is booming — I talked to experts about what acquisitions could be next and who the buyers are: businessinsider.com/e-commerce-adt…

Some 150 million SVOD subscriptions will be cancelled in 2022, Deloitte predicts, due to rising competition as chur… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

@DollyDeighton Publienza is next.

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Lauren Johnson@LaurenJohnson

Adtech companies are gobbling up TV tech firms to find new ways to buy, sell, and measure TV. Here are 6 firms expe… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

Samba TV is aiming to raise $75 million in an IPO: businessinsider.com/samba-tv-files…

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Lauren Johnson@LaurenJohnson

Please make this into @eggy_boom’s next @nbcsnl skit twitter.com/dionnewarwick/…

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Lauren Johnson@LaurenJohnson

Scoop: Albertsons is cutting ties with its longterm ad partner Quotient to build an internal ad business and go aft… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

Every retailer wants to be an ad platform but it's causing a slew of big problems for advertisers: businessinsider.com/advertisers-ar…

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Lauren Johnson@LaurenJohnson

Where is "adland" and how does one buy tickets to visit?

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Lauren Johnson@LaurenJohnson

Scoop from @PatrickCoffee: KFC splits from Wieden + Kennedy, an account worth $20 million, to chase younger custome… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

Hello! @BusinessInsider is putting together our annual list of hottest adtech companies — submit nominations here b… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

Goodbye cookies and hello venture capital money: Permutive just raised $75 million led by SoftBank: businessinsider.com/permutive-soft…

Are you a freelancer interested in covering the advertising world or the business of Hollywood for @BusinessInsidertwitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

"Thanks for the question." - Every CEO during earnings season/me every day while a story is edited.

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Lauren Johnson@LaurenJohnson

Retail advertising M&A keeps growing: E-commerce unicorn Assembly has acquired retail ad firm Pacvue, which has rel… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

Walmart signaled a big bet on advertising with hiring Seth Dallaire as CRO a few weeks ago. Advertisers already hav… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

Did Pizza Rat write this? twitter.com/MorningBrew/st…

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Lauren Johnson@LaurenJohnson

Amazon is putting more muscle into livestreaming and asking advertisers to pony up big money for Amazon-produced vi… twitter.com/i/web/status/1…

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Lauren Johnson@LaurenJohnson

@martyswant Hudson Yards counts.